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Google Hacks to Grow Your Business
with Yvonne Herbst
This digital literacy class for business owners will enhance your marketing. Did you know that:
✅ 86% of people rely on the internet to find local businesses
✅ 68% of people contact a business directly from search results (without even visiting their website first).
✅ 93% of Google searches feature Google My Business listings before normal search results.
✅ Searches for businesses “near me” have increased 500% in recent years
✅ 56% of local businesses have not completed their free Google Business profile
✅ 50% of people searching for a local business in Google will visit or call that business within a day
✅ 28% of local searches on Google lead to a same-day or near-term purchase
✅ 97% of consumers research a company’s online presence before making a purchasing decision
If you want to reach and attract more customers into your business, you must have an online visibility and marketing strategy, starting with a complete and fully optimized Google My Business profile. In this 90-minute workshop you will learn:
- Why Google My Business is essential for every retail and service business that serves a local clientele
- How to complete your Google My Business profile
- How to maintain your Google My Business profile to grow sales and profits
Yvonne Herbst is a digital marketing consultant and business growth advisor with 10 years experience helping small locally-owned and family-owned businesses in the Piedmont Virginia area grow sales and revenue through online advertising and marketing systems and strategies.
with Jill Duvall
Students will participate in a non-technical examination of our scientific knowledge of the universe. Part of each class will be open to students who wish to contribute their knowledge and/or questions to the discussion.
Jill Duvall has a Bachelor's Degree from Georgia State University, a Master's Degree from Georgetown University, and a PhD (ABD) from George Mason University. Her focus in all her advanced degrees was in political science and science and technology issues. She enjoys researching the latest scientific knowledge about our universe.
Go Viral! (A Doctor's Take on Viruses)
with Hugh Hill
This 5-session course will be a look at viruses for those who don’t remember high school biology--or who never took it! We’ll start with what they are and how they affect all of life, then how they spread and how our bodies defend us against them. Questions addressed will include why we don’t have medicines against them and how they are different from other infectious agents. We’ll talk about some of the human maladies caused by viruses and what we can do to improve our chances.
The subjects will include sexually transmitted diseases, so unless you want to scare your teens into abstinence, it may not be appropriate for the young. The instructor has a bias in favor of vaccination.
This class was offered before our current pandemic and delayed. It is now converted to this electronic, physically distant medium and redesigned to lead to and focus on (and spring from) SARS-COVID-19.
The course will maintain its earlier commitment to articulating science for non-scientists. Participants need not have more than high school biology – and even those who did not have this experience or remember nothing of it can enjoy our very basic review of viruses. Questions will include: what are viruses, where do they come from, where are they, are they alive, and how do they change and spread.
Hugh F. Hill III, MD, JD, FACEP, FCLM is a Rapp resident and an Assistant Professor of Emergency Medicine at Johns Hopkins University School of Medicine.
CPR and AED
with Robyn Murray
This course is a video-based, instructor-led course that teaches adult and child CPR and AED use, infant CPR, and how to relieve choking in adults, children, and infants. This course teaches skills with the American Heart Association’s research-proven practice-while-watching technique, which allows instructors to observe the students, provide feedback, and guide the students’ learning of skills.
Note: There is a ten dollar fee for a certification card that is filed with the AHA. CDC COVID guidelines will be followed, including a limit of six students, individually assigned mannequins, masks,temperature checks, and social distancing.
Robyn Murray RN, the Rappahannock Center for Education healthcare program director, will be teaching the CPR and AED classes to the general public. She is a certified instructor and also teaches other healthcare classes.
Chaos and Promise in the Middle East: the Beirut Bombing and the Israeli-UAE Peace Agreement
with Tim Nolan
This class will include 4 consecutive sessions in October with each lasting about 1 hour. The first two sessions will cover the August 4, 2020 Beirut Port bombing and its resulting political, social, and economic chaos in Lebanon. We will also look at the implications of the bombing on Lebanon’s relationship with Israel and Israel’s arch-enemy Hizballah and Iran. The last two sessions will explore the implications of the August 13, 2020 Israeli-UAE Peace Agreement for both countries, for the rest of the Middle East, and also with the United States. Using Zoom, I plan to show graphics such as maps, photos, video, and other media to portray the content of each class, and I will also share my views on both events and, of course, ask for yours.
Tim Nolan was a CIA intelligence officer until his retirement. Prior to that, he worked for the Saudi Arabian Government and for the UN as a development economist. He has provided intelligence and analysis throughout the Middle East including Iraq, Iran, Syria, Lebanon, Saudi Arabia, Kuwait, Yemen, and Egypt. He also lived and worked in Saudi Arabia for 17 years where he became familiar with Islam, studied Saudi society, and learned conversational Arabic. He also traveled throughout the region as part of his job and also as a tourist. He has taught many classes at Portland State University, the University of Maryland University College (European Division), and Strayer University.
Forecasting the Weather for the Next Few Minutes to the Coming Decades
with Bob Ryan
This class provides a visual, historic, and current state of the science look at how weather forecasts are made and how climate outlooks are made. What does the future hold for improving forecasts and what should we all be doing to better understand the changes to come in the application of weather and climate forecasts for ourselves, our family, our economy, our country and our home, our Earth?
Come with an open mind and plenty of questions.
A fixture for decades on local television networks, Bob Ryan retired as a broadcast meteorologist in 2013. Most recently, he was chief meteorologist for WJLA Channel 7, but the bulk of his career he served as chief meteorologist at Washington NBC affiliate WRC-TV from 1980-2010. Prior, he was the Today Show's first on-air meteorologist, which was also the first network television meteorologist position. Ryan has a Bachelor's Degree in physics and a Master's Degree in Atmospheric Science from the University at Albany. He worked as an atmospheric researcher at Arthur D. Little Inc. Ryan is a past president of the American Meteorological Society, and he wrote and published the Weatherwise Almanac, an annual meteorology almanac for 25 years that detailed weather events of the year.